How Did a Chronic Care Program Nearly Double Its Demo Bookings in a Month?

Radius TeleMed nearly doubled its demo bookings by making every lead's next step automatic. Meta ads brought in practices, an AI agent called every new lead and texted on the following days until they booked, demos landed directly on the medical director's calendar with reminders, and a LinkedIn AI agent opened a second channel. Practices booking demos went from 15 in June 2026 to 29 in July.

This is how that funnel works, from the Radius TeleMed case study.

What was Radius trying to fix?

A sales process that depended on people being fast. Radius runs Chronic Care Management (CCM), a Medicare program that supports patients with ongoing conditions between visits, for medical practices. Its sales start with a demo, so it needed a steady supply of practices booking them, and follow-up fast enough that no lead went cold.

The first-phase target was 70 to 90 qualified leads a month, at $35 to $55 per lead. In July 2026, Radius's Meta campaigns produced 161 qualified leads across its CCM and RadiusDocs programs.

What does the funnel look like, step by step?

Five pieces, each one removing a wait:

Everything lands in one dashboard: ads, LinkedIn, calls, texts, and bookings. When someone misses a demo, no-show tracking restarts the reschedule flow automatically.

What changed between June and July 2026?

The numbers from the case study:

• Practices booking demos: 15 in June, 29 in July, up 93%
• New CCM customers: 2 signed in July
• Cost per lead: $51.39 in June, $39.56 in July, $36.18 in August
• Click-through rate: 1.94% in August, against a healthcare average of 0.73% to 0.9% in Radius's reports
• The LinkedIn agent booked a demo on its own

Why did it work?

The case study does not isolate one cause, and it would be dishonest to pick one. Ads, automatic follow-up, direct booking, reminders, and a second channel all ran together. What they share is one idea: no lead waits for a person to take the next step.

That is the same principle behind speed to lead: interest is highest right after someone reaches out. The difference here is that the follow-up does not depend on anyone remembering to do it.

The texting part also follows the rules. Radius's first build included SMS opt-in for its voice agents, and the same rules apply to any outreach: the right consent, an easy way to stop, and quiet hours, as covered in reviving old leads within the rules.

What should another program copy?

Three things, in this order:

1. Measure cost per qualified lead, not cost per click. Radius judges every ad set on that number.
2. Make the first follow-up automatic, and let it stop itself the moment the lead books.
3. Book onto the real calendar, with reminders, so a lead becomes a scheduled demo without a handoff.

That is the system Cream Digital builds in lead generation operations.