Cream Digital
Bay Ridge DermatologyDermatology

Website, AI front desk, and patient acquisition for a Brooklyn practice

A new website with online booking, five AI voice agents that write into eClinicalWorks, an AI skin-analysis lead magnet, and ARTAS hair-restoration campaigns.

Industry
Dermatology
Location
Brooklyn, NY
Engagement
Since May 2026
Status
Live

Scope of work

What did Bay Ridge Dermatology hire Cream Digital to do?

Bay Ridge Dermatology, a family dermatology practice in Brooklyn, needed a modern website, a front desk that could keep up with calls, and a way to market ARTAS robotic hair restoration. The practice hired Cream Digital for all three.

  • Rebuild the website with online booking
  • Answer calls for new patients, existing patients, refills, and records
  • Write call activity into eClinicalWorks so staff see it in the chart
  • Launch paid acquisition for ARTAS hair restoration

What we did

What did Cream Digital build for Bay Ridge Dermatology?

  1. 01

    Website with online booking

    bayridgedermatology.com rebuilt with a content system and NexHealth online booking.

  2. 02

    Five AI voice agents

    Emily for reception, Olivia for new patients, Sophia for existing patients, Ruby for refills, and Nora for medical records, with a router that switches between office hours and after hours.

  3. 03

    eClinicalWorks write-back

    Reschedules, cancellations, refill requests, and messages post to eClinicalWorks as telephone encounters, so staff see them in the chart.

  4. 04

    AI skin-analysis lead magnet

    Visitors upload a photo and get an AI skin analysis and a before-and-after preview.

  5. 05

    ARTAS landing page and ads

    A standalone ARTAS hair-restoration site, ad creatives, and Meta lead forms.

  6. 06

    Marketing dashboard

    A white-label dashboard that publishes to Instagram and the blog.

Built with

Next.jsSanityNexHealtheClinicalWorks (FHIR)Retell AIn8nTwiliofal.ai

Finished result

What was the result for Bay Ridge Dermatology?

The new website and the ARTAS site are live, the voice agents answer the practice’s calls, and their activity is written into eClinicalWorks. The ARTAS campaign began producing leads in September 2026.

  • bayridgedermatology.com and artasbrooklyn.com live
  • Five voice agents live, split by office hours and after hours
  • Call activity written into the patient chart automatically
  • ARTAS lead forms producing leads since September 2026

Which Cream Digital services did Bay Ridge Dermatology use?

Front Desk OperationsBack Office OperationsLead Generation Operations

More case studies

RadiusDocsMedical-Legal Software

We built RadiusDocs, then the engine that sells it

Read the RadiusDocs case study →

Radius TeleMedChronic Care Management

Demo bookings nearly doubled in one month for a chronic care program

Read the Radius TeleMed case study →

Back to MindChiropractic & Personal Injury

Twelve AI voice agents running a multi-office chiropractic group

Read the Back to Mind case study →

What should you read next?

All posts →
A medical receptionist checking an appointment calendar on a monitor at a clinic desk
AI Front Desk

Can an AI Receptionist Book Appointments Directly Into Your EHR?

Often, yes, but how depends on your EHR. Four ways AI receptionists connect to practice systems, from four live deployments, and the questions to ask your vendor.

A quiet clinic front desk at dusk with a desk phone and a notepad under a lamp
AI Front Desk

AI Receptionist vs. Answering Service: Which Should Your Practice Use?

An answering service takes a message. An AI receptionist can finish the task. How the two compare, when a live service still wins, and how to switch without losing calls.

A business owner reading a text message reply on his phone beside a laptop
Lead Generation

How Do You Revive Old Leads With AI Without Breaking the Rules?

Old leads already raised their hand. How to find the ones you may contact, what the first text should say, what the AI does when they reply, and the rules that decide all of it.

Free AI audit

What are your missed calls actually costing you?

In one call, we’ll map where leads slip through your phones, texts, and follow-up — and show you exactly what we’d automate first. No deck, no pressure.

Schedule Your Ai Free AuditSee the Proof First