Cream Digital
AquaLife USAWater Filtration

A customer line answered by AI in English and Russian

Inbound customer service in English and Russian, logged to Salesforce, plus an outbound AI dialer that reminds customers about filter changes and warm-transfers them to staff.

Industry
Water Filtration
Location
New York
Engagement
Since 2024
Status
Live

19,700

AI voice minutes, Dec 2024 to Sept 2025

64%

of those minutes in Russian

Scope of work

What did AquaLife USA hire Cream Digital to do?

AquaLife USA installs and services water-filtration systems in the New York area, and a large share of its customers speak Russian. The company asked Cream Digital to automate inbound customer service, filter-change reminders, and follow-up on leads from Home Depot events and Meta, all tied to Salesforce.

  • Answer customer calls in English and Russian and log them to Salesforce
  • Remind customers when their filters are due
  • Follow up on Home Depot event and Meta leads
  • Offer a live agent only when one is actually free

What we did

What did Cream Digital build for AquaLife USA?

  1. 01

    Nicole, the inbound agent

    Answers in English or Russian, captures the request, creates or updates the customer record in Salesforce, and emails the team.

  2. 02

    Outbound campaigns

    AI calling for Home Depot event leads, water-test kits, and customer follow-up.

  3. 03

    AI maintenance dialer

    Four agents (English or Russian, with or without a protection plan) work through Salesforce lists, try a second number, and warm-transfer only when a live agent seat is open. Otherwise the customer gets a scheduling link by text.

  4. 04

    Salesforce write-back

    Every call outcome writes back to Salesforce, so the team’s dashboard and retry rules stay accurate.

  5. 05

    Repeat-caller check

    Callers with an open ticket are recognized before the call connects, so the same issue is not logged twice.

Built with

Retell AISalesforceRingCentralMaken8nGoHighLevel

Finished result

What was the result for AquaLife USA?

AquaLife’s AI line has been in production since late 2024. From December 2024 to September 2025 it handled about 19,700 AI voice minutes, 64% of them in Russian. The four-agent outbound maintenance dialer is in final testing with the AquaLife team.

  • About 19,700 AI voice minutes, December 2024 to September 2025
  • 64% of those minutes handled in Russian
  • Every inbound call logged to Salesforce automatically
  • Callers answered in their own language, English or Russian

Which Cream Digital services did AquaLife USA use?

AI WorkflowsFront Desk OperationsLead Generation Operations

More case studies

RadiusDocsMedical-Legal Software

We built RadiusDocs, then the engine that sells it

Read the RadiusDocs case study →

Radius TeleMedChronic Care Management

Demo bookings nearly doubled in one month for a chronic care program

Read the Radius TeleMed case study →

Back to MindChiropractic & Personal Injury

Twelve AI voice agents running a multi-office chiropractic group

Read the Back to Mind case study →

What should you read next?

All posts →
A quiet clinic front desk at dusk with a desk phone and a notepad under a lamp
AI Front Desk

AI Receptionist vs. Answering Service: Which Should Your Practice Use?

An answering service takes a message. An AI receptionist can finish the task. How the two compare, when a live service still wins, and how to switch without losing calls.

A medical receptionist checking an appointment calendar on a monitor at a clinic desk
AI Front Desk

Can an AI Receptionist Book Appointments Directly Into Your EHR?

Often, yes, but how depends on your EHR. Four ways AI receptionists connect to practice systems, from four live deployments, and the questions to ask your vendor.

A business owner reading a text message reply on his phone beside a laptop
Lead Generation

How Do You Revive Old Leads With AI Without Breaking the Rules?

Old leads already raised their hand. How to find the ones you may contact, what the first text should say, what the AI does when they reply, and the rules that decide all of it.

Free AI audit

What are your missed calls actually costing you?

In one call, we’ll map where leads slip through your phones, texts, and follow-up — and show you exactly what we’d automate first. No deck, no pressure.

Schedule Your Ai Free AuditSee the Proof First